Global market demand for phytosterols wide a gap in China – Phytosterols – pharmaceutical industries
by Ken Lund
Article by hi joiney
low fat and low steroid food can significantly reduce the heart disease the incidence therefore created a broad market demand the eu has approved can be used in food the u s fda has also adopted its lower cholesterol health claims but also promote the wider use of s br br 2003 the european phytosterols market growth applied to food drugs dietary supplements and cosmetics s reach 3 000 tons and then s has not won a european union approved a new food ingredient complex eu regulations and management of the s are not clear attitude to the growing market uncertainty into the product for the cost of up to 125 000 to 40 million therefore when the phytosterol market only by a few international giants to control br br the first u s fda health claim by a in september 2000 when entering the field because of relatively small companies the market was not significantly promoted 3 years later cargill inc cargill corning cognis adm and other companies have moved into phytosterol market competition began to emerge s have begun to enter the quot hot quot ingredient list br br 2003 2 fda presented in cargill quot a heart healthy can be applied to food and drink quot the application are approved health claims for heart health to plant a formal sterols in the market quot legal status quot phytosterols start budding in the u s market competition will follow br br 2003 the cargill company has established for promotion and education consumers phytosterols site to enhance consumer awareness of its brand products the same year canada 39 s forbes set up medical technology companies recommend their reducol brand website and forbes has also won the vc in the support and in 2004 production increased by 50 to meet increasing market demand in november 2004 the german chemical company cremer bring its and dry dispersed sterol ester into the u s market also in 2004 adm with eugene science inc south korea reached a proprietary technology cooperation agreement adm companies in north america and europe the market for the beverage industry companies developing eugene phytosterol powder and wound up on phytosterol components from the global demand for 10 000 tons br br corning 39 s vegapure after entering the market since 2002 has maintained a steady growth in sales forbes medical technology company 39 s product sales of 14 16 million u s dollars in 2004 relative to 11 58 million u s dollars in 2003 increased significantly in 2005 sales 17 8 million u s dollars finland raisio life sciences phytosterol product sales in 2004 increased by 40 br br american heart prevent further stimulate consumer demand for the plant sterols in the market january 2007 the united states pthyto souce is located in texas plant will increase production capacity by 40 br br 2007 2 months the british food standards agency in accordance with new eu food legislation while the health component of the approval to plant sterols according to the china industrial information network understanding of plant extracts the eu market each year the consumption of plant sterol ingredients more than 4000 tons in 2008 the european phytosterol market to reach 400 million euros 2012 the market growth rate will reach 114 br br in the european market the three major plant sterol supply giants cognis adm and raisio life sciences companies control 79 market share in europe the other 22 companies occupying 21 market share 82 2 plant sterols used in the field of functional foods and beverages 17 8 used dietary supplements pharmaceuticals and cosmetics
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